Journalists & Brands: Figure out who you are and be it

I put this sideshow together before talking with a team of six journalism students about the idea of branding.

I wrote this blog post after working with this bright group of students on the idea of personal branding: I saw the future of journalism today.

Personal Branding for Journalists

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The students were bright, upbeat, knew a lot, but were open about what they didn't know. And they were just as nervous and fledgling in their approach to their own personal branding as more seasoned journalists I've worked with.

Toward the end of this presentation, it is filled with slides showing how several young journalists have branded themselves. They are all different. Their skills and interests are different. But what they have in common is that they have made a concerted effort to present themselves in a consistent manner across a wide range of online platforms. They have taken control of their brand, their image.

You can too.