Branding: It's not a dirty word

One of the three tracks during JAWS CAMP 2011, focused on building your brand and your career. Sessions looked at skills development with an emphasis on building your brand, and the future of publishing.

 This blog pulls together materials related to a Saturday morning session: Career: Branding U: Building Your Journalism “Brand”

 A career in journalism today takes more than a well-placed byline. Editors, producers, publishers, and readers want and expect more from the journalists who tell our stories – they want to know you.

Journalists are expected not only to continue to deliver exceptional work, but also to use the digital and social media tools to get their work out there. Understanding how to convey your unique offering is essential.

 This session will provide insight into how to build your brand, how to capitalize on social and digital media, and how to get over the feeling that “branding” is just another dirty word for self-promotion.

 Panelists include

• Mary C. Curtis, a 2006 Neiman Fellow and past writer/columnist/editor for The New York Times, Associated Press, among others;
• Robin J. Phillips, web-managing editor for the Reynolds Center For Business Journalism and an expert on digital and social media; and
• Megan Cottrell, an innovative young journalist working on issues of poverty and class.
• Moderator: Lisen Stromberg, an award-winning essayist, columnist, and recovering MBA with over twenty years working in branding and marketing strategy.